Kim Daneault
KELLER WILLIAMS REALTY / Metropolitan | 603-345-7783 | kim-d@kw.com


Posted by Kim Daneault on 11/12/2017

Often in real estate, the saying goes that “a picture is worth a thousand words.” While pictures can help buyers to get more interested in a property, going a bit further in the listing description can help to get the property even more in-person views. If you work diligently with your real estate agent to create a great description of your home for sale. There’s a few simple tips to make sure that the listing description of your home will bring buyers knocking. 


Think Of Your Audience


Remember that one of the most important things in writing anything is to write it for the audience that you’re trying to reach. Who will actually be reading your home’s listing? Besides potential buyers, other realtors and home search engines will be glancing at your listing. This means that you have to meet a few different purposes with one description. Your description should include:


  • A clear, concise description of the home and its contents
  • Keywords
  • Important information surrounding the sale of the home including if it’s a short sale, foreclosure, etc.


The Limitations Of The MLS


The MLS is where homes are listed most often. It does not give a lot of room for creativity in listing descriptions. Keep in mind that you don’t want to repeat a lot of the same information throughout the description. For example, there’s no need to repeat that the home has 3 bedrooms and one bathroom multiple times. There is a property details section that lists all of these major factors about the property. It’s definitely to your benefit to include alluring features of the property that you think are unique and possibly hard to find. Describe something that you know other people will want to see. 


Improved Homes Are Attractive Homes


If you have made upgrades to a home such as new appliances, new kitchen countertops, or a new roof, make sure that you include that in the listing description. Buyers love homeowners who have taken good care of their homes. People are much more likely to buy a home that they believe is move-in ready. It’s much more comforting to buyers.


It’s What You Say And How You Say It


There’s a lot more clout behind certain words than others when it comes to real estate. These words make buyers more likely to act and go see a listing in person. The words you use can vary including those that describe:


  • The type of countertop
  • The landscape of the home
  • The condition of the home
  • The materials used within the home


Certain marketing buzzwords don’t work when it comes to selling a home. These include anything that sounds too good to be true like a “quiet” neighborhood, or stating that the home is ready to move into. While these things can be true, it’s often best to let the listing description lead buyers to see the home, and discover these bonus points for themselves.





Posted by Kim Daneault on 9/3/2017

If you intend to sell your home, it often pays to hire an expert home appraiser. With this professional at your disposal, you can learn about the true value of your house relative to the competition and map out your home selling journey accordingly.

Ultimately, there are many reasons to work with a home appraiser, and these include:

1. You can gain insights into the housing market.

During a home appraisal, a property appraiser will inspect your residence from top to bottom. Then, this appraiser will offer a report that includes a valuation of your home.

A home appraisal report includes insights beyond the condition and age of your house. In fact, a home appraiser will look at the prices of similar houses in your area and evaluate your home in relation to comparable residences. By doing so, a home appraiser can provide a report that may help you prep to enter a buyer's or seller's market.

2. You can identify potential home problems.

Let's face it – no homebuyer wants to purchase a house with cracked siding or a leaky roof. Fortunately, a home appraisal can help you identify and resolve any potential problems early in the home selling process.

Typically, a home appraiser will look at a house's roof, its heating and cooling system and other interior and exterior features. If the appraiser discovers any home problems, these issues will be defined in an appraisal report.

Use a home appraisal report to understand assorted home problems – you'll be glad you did. Thanks to this report, you can take the necessary steps to mitigate various home issues.

3. You can establish a "competitive" price for your house.

As a home seller, your goal is to maximize the value of your residence. A home appraisal can help you do just that, as this assessment enables a home seller to define a "competitive" home price, regardless of the current real estate market's conditions.

When it comes to selling a house, performing a housing market analysis may prove to be insufficient. However, after a home appraisal, a home seller can better understand how a residence ranks against the competition and price it appropriately.

Establishing a competitive price from day one is essential for a home seller. And with a home appraisal, a home seller can set a fair price for a residence, increasing the likelihood of a fast home sale.

Before you list your residence, you should consider the aforementioned reasons to work with a home appraiser. If you employ a home appraiser today, you can boost your chances of accelerating the home selling cycle and maximizing the value of your house.

Lastly, if you need help finding a home appraiser, you should consult with a real estate agent. This housing market professional can offer unbiased home appraiser recommendations and put you in touch with the best home appraisers in your area. Perhaps best of all, a real estate agent is happy to provide expert advice throughout the home selling journey to ensure that you can get the best possible results.




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Posted by Kim Daneault on 8/20/2017

If you are selling a home, often, you hear of buyers backing out at the last minute due to financing difficulties or an inspection issue. While less common, it’s also not unheard of for the seller themselves to actually back out of the sale of a home. 


Living in one place for a long time goes along with a strong emotional attachment to that place. Signing a contract, however, does not take into account these strong emotional ties that a seller may have to a home. Once a contract is signed, you have a legal obligation and have shown clear intent to sell the home. This could put you in a serious legal bind as a seller.


What If You’re Having Second Thoughts?


Ideally, before you even sell your home, you’ll have thought the decision through with a clear list of pros and cons. If you didn’t do this for some reason, you may want to sit down and re-examine all of the reasons you wanted to sell your home in the first place. Then, you’ll want to look at all of the reasons that you want to stay in the home. 


Why Do We Move?


Often, people decide to sell heir homes based on life circumstances and needs. If you have changed jobs and found a home closer to your new workplace, backing out of the sale of your home might not be the best idea. Your home may be too big as the kids have grown and you want to downsize. Your family may have outgrown your old home and you need a larger space for everyone to be comfortable. These are all great reasons to move. However, our deep emotional attachments to our homes can sometimes hinder us from seeing this clearly.


You Need A Good Reason To Back Out Of A Sale


Sellers don’t have the same rights as buyers when it comes to buying a home. There is no “grace period” for sellers that will allow them to back out without question. If you do decide that you want to stay, you have the option of buying yourself out. You’ll need to consider what costs the buyer has put into trying to buy your home as well. If the buyer has been deeply inconvenienced by your rescinding of the sale, you could end up paying out quite a bit to get your home back. For this reason, you really, really have to want it for the decision to take your home back to make sense. You could end up needing to reimburse the buyer for things like:


  • Temporary housing rentals
  • Deposits
  • Storage costs
  • Inspection fees
  • Legal fees

Your listing agent is involved in this as well. Not only have you affected another party greatly by your decision not to sell, but you have cost your realtor time and money. They could end up suing you for lost expenses and commission. In other words, backing out of the sale of your home could be a smooth transition, or it could be a really big legal headache.


Read Every Contract


While buying and selling a home requires a lot of signatures, make sure you understand what you’re signing throughout the process. Your contracts could state something that helps to give you an out. A common item on contracts for sellers is “contingent upon seller finding suitable housing.” This would have had to have been present on your sales contract. Another saving clause is “gaining required approval from family members.” 


Buyer’s remorse is still more common than seller’s remorse, but this kind of thing does happen. Just understand what the consequences are before you decide to back out of the sale of your home.





Posted by Kim Daneault on 7/16/2017

Adding a residence to the real estate market can be stressful, particularly for a first-time home seller. Fortunately, we're here to help you maintain a positive outlook as you await offers on your house.

Now, let's take a look at three tips to help a first-time home seller remain calm, cool and collected after he or she lists a residence.

1. Set Realistic Expectations

Although a first-time home seller might expect dozens of offers in the days following a house's addition to the real estate market, it may take some time to stir up interest in a residence. However, a home seller who establishes realistic expectations from the get-go will know how to stay the course throughout the property selling journey.

A first-time home seller should understand both the best- and worst-case scenarios. That way, a home seller will know how to respond to any potential pitfalls that may arise.

Furthermore, a first-time home seller should have a plan in place for what will happen after a home offer is accepted. This will ensure a home seller is fully prepared to vacate a house as quickly as possible.

2. Learn About the Housing Market

The housing market is exceedingly complex, especially for those who are selling homes for the first time. Conversely, a first-time home seller who takes a diligent approach can gain the real estate market insights to make confident decisions.

For example, a first-time home seller should analyze the competition closely. By looking at the prices of similar houses that are available, this home seller can establish a competitive price for a house and increase his or her chances of a quick home sale.

A first-time home seller also should check out the prices of recently sold houses in his or her city or town. By doing so, this home seller can find out whether he or she is entering a buyer's or seller's market and plan accordingly.

3. Collaborate with a Real Estate Agent

Selling a home may seem like a simple process on paper, but challenges can quickly arise that prevent a first-time property seller from achieving his or her desired results. But with support from a real estate agent, a first-time home seller can get the assistance that he or she needs to remain confident at each stage of the property selling journey.

A real estate agent understands the challenges associated with selling a house and will help a property seller avoid such problems. In fact, a real estate agent is happy to provide expert guidance to help a first-time home seller operate like a home selling professional.

Perhaps best of all, a real estate agent will respond to a first-time home seller's concerns and queries. This guarantees a home seller can obtain unparalleled insights into how to set a competitive price for a residence, how to bolster a house's interior and exterior and much more.

Want to keep things positive as you proceed along the home selling journey for the first time? Use the aforementioned tips, and you can maintain a positive outlook as you navigate the home selling cycle.




Categories: Uncategorized  


Posted by Kim Daneault on 7/2/2017

If you’re trying to sell your home, there are many things you need to think about. One of the reasons that it’s wise to hire a realtor is that they can handle a lot of the difficult stuff for you. From home showings to phone calls to sealing the deal, your realtor will be with you every step of the way. 


One thing that you can do to help your realtor out is trying to avoid things that will scare off buyers in your home. While some things are out of your control (we’re looking at you radon), you can check and remedy a lot of problems before a buyer even sets foot in your home.


Leaky, Aging Roof


Roofs last around 20-25 years. If it’s been forever since you have paid attention to your roof, you’ll need to take a second look before selling. Your buyer is going to either ask for some kind of rebate or go for a home with a newer roof. Roofs are one of the things that home inspectors often see the most problems with.  



Outdated Gutters


If your gutters are in disrepair, you might want to have them cleaned or replace them altogether. Faulty gutters are often what causes problems with the roof. If rain water or snow melt can’t properly drain from the gutters, more leaks may be found in the home.  


Old Appliances


If your appliances are outdated, consider replacing them. Buyers don’t want to move into a new home only to need to head out to buy a new refrigerator, range, or dryer. Buyers like things to be ready for them, and they’re willing to pay for it. You’ll definitely get a return on your investment when you buy new appliances.    


Outdated Or Neglected HVAC System


It’s important to keep up with regular maintenance when it comes to your heating and cooling system. Keep it clean and keep regular maintenance appointments. These systems are costly to repair and buyers do not want to deal with these issues immediately (or ever if they could avoid them!) Get the HVAC system serviced before you put a for sale sign out front to keep your buyers happy throughout the inspection and sale process.   


High Price


Your realtor will be a big help in assisting you to price your home right. They will perform a CMA (comparative market analysis) in order to help you find the sweet spot for pricing your home. An overpriced listing will make buyers wonder. A property must be priced right in order to get buyers through the door to even look at the home.




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